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How to get Product and Marketing to fit

I’ve led product teams for 17 years – ample time to experience their natural tendency to wander off course. Sometimes the destination isn’t sufficiently precise. Occasionally they’re ignoring the sat nav. But, more fundamentally, left-brained engineers and right-brained marketing people need to agree on the endpoint and go on the journey together. Understanding the market […]

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No time like the present

There’s never been a better time to revisit your product strategy in a market disrupted by the global pandemic. While it’s always good practice for a business to be validating and improving its product’s value proposition with their chosen market segment, the necessity to do so has rarely been as strong as now. Disruption Things […]

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